Retail People Counting & Footfall Analytics
Sales tell you what was bought. Footfall tells you how many people had the chance to buy. A WELLPOINT People Counter at the shop entrance gives you the missing number, in real time, for every store you run.
What retailers do with footfall data
Customer traffic
Daily and hourly visitor counts per store, so store performance is judged on traffic and conversion, not on sales alone.
Conversion context
Put transactions next to footfall to see how many visitors became buyers, and where the gap is widest.
Staff planning
Visitors per hour show when the floor needs more people and when it does not.
Campaign comparisons
Compare the weeks before and after a promotion, a window change or a local event with real traffic numbers.
Peak hours
Know the busiest hours of each weekday and each location, and plan deliveries, cleaning and breaks around them.
Store performance trends
Month-by-month traffic per store in one WELLPOINT.cloud account, ready for export to your reporting tools.
Made for shop entrances
- Mounted beside the door on the frame, wall or anti-theft pedestal, at about 1.2 to 1.4 m.
- Camera-free Time-of-Flight sensing counts customers in and out without recording anyone.
- Built-in mobile data: no store Wi-Fi, no router configuration, no visit from the IT provider.
- One device covers a typical doorway of up to about 2.4 m; wider entrances use linked devices.
- Data appears in WELLPOINT.cloud within minutes of powering up.
From one shop to a chain
Because each counter connects on its own, rolling out to a second, tenth or hundredth store is the same short job: mount, plug in, name the device in the cloud. Multi-location dashboards, multiple users, CSV export, API and ERP integration are part of WELLPOINT.cloud.
Retailers who also run WELLPOINT anti-theft systems can mount the counter directly on the EAS pedestal. See Retail Security.
About cost
WELLPOINT.tech does not list prices. The People Counter is sold as a device plus a monthly service plan that includes the mobile data connection and WELLPOINT.cloud. Current plans and prices are published on visitorcount.com.
How many stores would you like to measure?
Tell us about your shops and entrances. We will reply with a practical setup, whether it is one door or a whole chain.
Tell us what you need