Museum Visitor Analytics & People Counting
How many people visited today? Which days and hours are busiest? Did the new exhibition bring more visitors? The WELLPOINT People Counter gives museums, galleries and visitor centres reliable attendance data, without cameras and without tracking anyone.
Attendance data a museum can actually use
Counting is the starting point. The value is in what the numbers tell you over days, seasons and exhibitions.
Daily visitor volume
Accurate daily totals for reports, funding applications and board meetings, without manual clicker counts at the door.
Busy periods
Visitors per hour show when queues form and when the building is quiet, so staffing and guided tours can follow real demand.
Exhibition traffic
A counter at a gallery entrance shows how many people entered a specific exhibition, not just the building.
Attendance trends
Compare weeks, months and years in WELLPOINT.cloud to see the effect of events, holidays, weather and marketing.
Opening-hour patterns
See whether late openings or Sunday hours bring visitors, using data rather than impressions.
Operational planning
Plan cleaning, security and front-of-house staff around actual attendance, and set occupancy thresholds for popular rooms.
Attendance analytics, not visitor tracking
Museums are trusted public spaces. The WELLPOINT People Counter measures attendance: how many people passed an entrance in each direction. It does not identify, follow or record individual visitors.
- Time-of-Flight sensing, no camera and no video.
- No faces, no personal data, nothing to anonymise later.
- Counts are aggregated by time period in WELLPOINT.cloud.
That makes it straightforward to explain to visitors, staff and your data protection officer.
Practical for historic buildings
Museum entrances are often listed, narrow or shared. The counter is a small device mounted beside the doorway on the frame or wall, powered from a USB adapter. It uses its own built-in mobile data connection, so there is no need to run network cables or ask IT to open the museum Wi-Fi.
One device covers a doorway of up to about 2.4 m. Wider entrances use several linked devices. The current device is designed for indoor entrances.
What you see in WELLPOINT.cloud
Live dashboard
Today's visitors and visitors per hour, updated at short intervals.
History
Daily and monthly charts per entrance and per site.
Occupancy
Current number of people inside a gallery from IN minus OUT, with threshold alerts.
Export
CSV for Excel and reports, plus API and ERP integration for larger institutions.
Planning visitor counting for a museum?
Tell us how many entrances and galleries you want to measure. We will reply with a practical proposal.
Tell us what you need